Oakhurst Beauty is a boutique spa nestled in the serene countryside along the East Sussex/Kent border, adjacent to the charming village of Stonegate. Founded by Elly, a dedicated entrepreneur and lifelong resident of Stonegate, this establishment embodies her dream of creating a haven for relaxation and rejuvenation.
At Oakhurst Beauty, clients are treated to a wide array of premium spa services, meticulously curated and delivered with precision. Elly’s extensive training and passion for beauty and wellness ensure that each treatment is not only luxurious but also tailored to meet the unique needs of every individual.
The business’s mission is centered around providing clients with an escape from the stresses of daily life, offering a sanctuary where they can unwind, refresh, and indulge in self-care. From indulgent facials to soothing massages and expert nail care, Oakhurst Beauty promises an experience that leaves clients feeling pampered and revitalized
The Challenge
As a new business, the challenge for Oakhurst Beauty was creating a visual identity that would allow it to be recognisable to new customers and stand out amongst its competition. Our task was to scope out that new visual identity.
The Solution
Working closely with Oakhurst Beauty, we considered the businesses value proposition, position in the market place and location, to come up with a brand new look and visual identity that sets it apart from competitors and ensure consistent branding across all platforms with a set colour pallete. We also partnered up for an on-site photography day, including some videography, showcasing Oakhurst’s new premises and the treatments that it offers.